Nissan at the global level will change the approach towards customers

Nissan at the global level will change the approach towards customers

Компания Nissan на глобальном уровне изменится подход к клиентам

The company Nissan at the global level will change the approach towards customers

Anastasia Korolkova, 7 hours ago. Photo: Nissan

According nysanova, they were primarily producers promise large-scale prospects across the region. Let’s see if Nissan will serve as an example for the rest.

E the European branch of the company Nissan has released details on its innovative software. The Japanese want to introduce a completely new approach to customers. According to studies, buying a car is preceded by a single visit to this dealership, while ten years ago, dealers have seen an average of five times. Nissanusa decided to change the accepted Format of communication with the client, calling the new program «signs of attention «Nissan».

Today in Russia there are five dealerships, constructed in accordance with the new concept (two in Moscow, one in St. Petersburg and Vnukovo airport and Balakovo).

The loyalty program includes five main directions: — hour hotline for clients working seven days a week; program a Nissan assistance — roadside assistance 24/7 for the entire period of car ownership; reasonable prices for repairs and maintenance; free checking the status of the machine and the provision of free replacement vehicle during warranty repairs. Under the new concept, everything should be organized around the customer. Pilot projects have already been implemented in Moscow and Oxford, and 125 dealerships across Europe. By the end of March 2016 will be equipped with 450 dealers, and by 2018, the global network of Nissan will increase to 2500 dealers.

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